Skills & Competencies for E-commerce Marketing Manager

E-commerce Marketing Manager job profile

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JOB SUMMARY for E-commerce Marketing Manager

Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals.

JOB RESPONSIBILITIES for E-commerce Marketing Manager

Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings.

E-commerce Marketing Manager SALARY RANGE

BASE 50%
$118,181
TOTAL 50%
$125,324
Job Level
M02
Job Code
IT10000051
Education/Degree
Bachelor's Degree
Reports To
Director

E-commerce Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each E-commerce Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for E-commerce Marketing Manager

1 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Cites examples of A/B testing tools for all applications.
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Level 2 Behaviors
(Light Experience)
Applies A/B testing principles and methods to adjust the design based on results.
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Level 3 Behaviors
(Moderate Experience)
Executes A/B testing programs to provide hypotheses and recommendations based on results.
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Level 4 Behaviors
(Extensive Experience)
Approves the setting up of A/B testing processes as well as plans to be used for our campaigns.
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Level 5 Behaviors
(Mastery)
Creates a thorough AB testing agenda to drive enhancement of marketing effectiveness.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
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Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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3 E-commerce Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Marketing Manager
Proficiency Level - 4
5 Competency for - E-commerce Marketing Manager
Proficiency Level - 5

13 soft skills or competencies (core competencies) for E-commerce Marketing Manager

1 Core Competencies – Business Statistics
Proficiency Level -4
Skill definition-Gathering, outlining, evaluating, and interpreting data to develop and implement informed, tactical business decisions in the face of uncertainty.
Level 1 Behaviors
(General Familiarity)
Cites the significance of business statistics in determining customer trends and variations.
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Level 2 Behaviors
(Light Experience)
Assists in gathering, recording, and analyzing a variety of statistical data.
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Level 3 Behaviors
(Moderate Experience)
Assesses raw data to help make informed conclusions from the information gathered.
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Level 4 Behaviors
(Extensive Experience)
Consults and coaches others on sampling approaches and associated statistical significance.
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Level 5 Behaviors
(Mastery)
Creates data visualizations to put data into a format that's easier to understand.
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2 Core Competencies – Financial Acumen
Proficiency Level -2
Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Lists obstacles and challenges in managing financial transactions of an organization.
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Level 2 Behaviors
(Light Experience)
Researches market trends and needs to help provide market insights for financial decision-making processes.
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Level 3 Behaviors
(Moderate Experience)
Utilizes cost-benefit thinking to set priorities and identify cost-effective approaches.
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Level 4 Behaviors
(Extensive Experience)
Pursues various ways to optimize tax strategies to minimize taxes.
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Level 5 Behaviors
(Mastery)
Sets organizational priorities by aligning finances with strategic business goals and objectives.
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3 E-commerce Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Marketing Manager
Proficiency Level - 4
5 Competency for - E-commerce Marketing Manager
Proficiency Level - 5

Summary of E-commerce Marketing Manager skills and competencies

There are 0 hard skills for E-commerce Marketing Manager.
10 general skills for E-commerce Marketing Manager, A/B Testing, Advertising, Campaign Management, etc.
13 soft skills for E-commerce Marketing Manager, Business Statistics, Financial Acumen, Planning and Organizing, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a E-commerce Marketing Manager, he or she needs to be skilled in Business Statistics, be proficient in Financial Acumen, and be skilled in Planning and Organizing.

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